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Airline Travel Lingo! Does The Language Need An Interpreter?
With airline travel increasing in record numbers, more people are experiencing the frustration of understanding the airlines industry language, and leaving them feeling that they need an interpreter for the travel information they're receiving from...
Do Your Homework Before Traveling
When planning a trip, it is advisable to spend some time doing research even if you are booking through a Travel Agent. This research could save you a significant amount of money and perhaps prevent a miserable stay in a sub-standard hotel. Many...
Eurail travel - a way to extend a holiday to Europe
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. You can edit it to fit your publication. Most articles are improved by editing. If you can let me know when and where it...
Is it Wise to Purchase Travel Insurance?
The best way to determine if, for you, it is wise to purchase travel insurance, is to consider the various emergency situations that could arise during your trip, determine the best guess for the cost of each, and see whether you can afford to pay...
What you need to know about - Thailand travel
Thailand is one of those destinations, which is forever teeming with tourists. The country holds an exclusive position in the hearts of all vacationers for the place has much more to offer than anyone can expect. Thailand lies in the South East Asia...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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