|
|
|
How to Ease Travel Sickness this Summer
Travel sickness, whether brought on when traveling by air, sea or car is a nightmare. If you are unprepared then the resulting mess and smell can affect other people, spreading almost like a virulent virus. On a plane or in the car the smell can...
Seven Secrets for Successful Travel
Independent travel in Europe - Seven Secrets for Success One: Do not try to see and do too much. You may end up actually seeing very little. I think it is better to see more of fewer countries/regions and see them properly. You may not want to...
The Ultimate Traveler's Day Dream Come True
More than a few times, I've caught myself sitting at work day dreaming about dropping everything and just jumping on a plane. In October of 2003, I did just that.
Life can grind you down when you get in a rut. In my case, I had a particularly bad...
Travel Asia: Festivities and Fun
Travel Asia: Festivities and Fun Are you planning to travel to Asia within the next year, and are looking for some fun festivities to attend? Well, look no further – we’ve researched some of the more incredible Asian festivals for you to check out...
Travel Consolidators - Things To Know
Things to Know about Travel Consolidators
Travel consolidators are high-volume ticket brokers. They
purchase large scale tickets and sell them to customers for a
lower price than the published fares.
A travel consolidator buys a large...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|